The first 3D Virtual Tour of the Great Barrier Reef
See it. Save it.
Everyone thinks the Reef is protected. Truth is, its under more threat than ever before. We teamed up with WWF, Google and Grumpy Sailor to make it easy for people to see the reef from anywhere in the world, then petition UNESCO's World Heritage Committee to help save it.
• 2 years of campaigning
• 500,000 signups
• 1 big win
Younesco
In the first year, we created Younesco, a place for the citizens of the world to cast their vote and send a message to UNESCO that a vote like this concerns everyone.
In the second year we created the world’s first 3D underwater tour of the Reef, in partnership with Google. We invited people to first See it, then Save it.
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Media stunt
This two-year campaign went all the way to the Chair of UNESCO's World Heritage Committee in Bonn, Germany.
Socials media campaign
A social media campaign urged people to see the reef from the comfort of their own homes and then make a pledge to save it.
