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Positioning health and wellbeing at the heart of the Sanitarium brand

Brand Positioning & Design

Sanitarium is a company with a history of plant-based nutrition and holistic health & wellbeing. Sanitarium wanted their corporate brand and website to reflect their position as one of Australia’s leading health & wellbeing organisations. This project positioned the Sanitarium corporate brand around 'Wholicious Living', with a new website strategy not to just promote their products, but to engage Australians in improving their health & wellbeing.

Explainer videos

Initially taken to market through a series of social media videos that employed a down to earth, wholesome style.

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