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The Good Business Journey
When Country Road Group was purchased by South Africa’s Woolworths, they came under the umbrella of the Good Business Journey, one of the world’s leading sustainability strategies.
We were engaged to localise the strategy for the Australian retail apparel market, then launch it into the business via an event, explanatory collateral and 12 month employee engagement program.
Flyer
Employees received a small flyer and 'Smart Cup' gift to introduce them to The Good Business Journey
Good Business Journey Map
This flyer expanded to reveal the full Good Business Journey and timeline, including key highlights and achievements.
#discovertheheart
An Instagram campaign encouraged employees to ‘find the heart’ in their everyday using the hashtag #discovertheheart
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