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Our Backyard River
Regenerating the Cooks River
Regenerating one of Australia's most polluted rivers is an ambitious goal that we couldn't resist helping out on. In collaboration with various stakeholders, we developed a clear vision, mission, naming, brand identity, and engagement strategy to kick the project off. Our Backyard River is about regenerating a river that everyone can be proud of.
Street posters
Street posters featuring various local river champions highlighted the hidden gems that everyday people could discover in their own backyard river.
Stickers
Colourful pole stickers were used throughout the catchment to highlight the various ways to enjoy everyone's backyard river.
Design & Brand Guide
A simple design system and brand guide were developed so other stakeholders were able to create their own on-brand assets.
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