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Go Where Others Don't

MSF Brand Blueprint

Brand Blueprint

MSF Australia's engaged us to develop a new brand positioning  and a more complete brand identity guideline to reflect the new positioning of 'Go Where Other Don't'.

Brand identity

Keeping the iconic brand colours of white and red, but using them in a more single-minded fashion allowed ways of using photography, illustration, and animation that felt bold, courageous, and un-mistakenly MSF

MSF Brand Identity
MSF Brand Identity

Brand Style Guide

A brand style guide, templates and exmaplier videos were produced to assist in the roll out of the new brandstyle and positioning throughout the organisation.

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