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Bring out the good in every 'hood

Shared Value meets Collective Impact for safer, more connected communities. This project helped IAG develop its Shared Value Strategy. Key issues were defined in the community, which could become 'hero' issues.

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The result is Good 'Hoods, a national collective impact movement to bring out the good in every 'hood by finding new ways - and old ways - for people to meet, then start working together to create community.

Mini Brand

A series of brand assets were developed to support the campaign and strategy.

Good Hoods Brand
Good Hoods model

Sustainability Model

The sustainability strategy was brought to life in an easy-to-understand model explaining the key pillars.

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